Under Armour unveiled the brand’s first-ever Sleep & Recovery System, which includes a line of Athlete Recovery Sleepwear powered by TB12™ and a new UA Record™ app experience, both designed to improve sleep and overall athlete performance. UA Athlete Recovery Sleepwear was developed in collaboration with Under Armour athlete Tom Brady, who credits sleep as one of the most important components to his training regimen.
“I firmly believe that sleep and recovery are critical aspects of an effective and holistic training program,” says Tom Brady. “Proper sleep has helped me get to where I am today as an athlete and it is something that I continue to rely on every day. I am excited to partner with Under Armour to bring game-changing sleepwear with the same bioceramics technology I use, to athletes all around the world.”
Tom also provided his six steps to better sleep – check them out here: https://www.underarmour.com/en-us/tb12#keys-to-better-sleep
The brand is also launching a major update to the UA Record mobile app: a Sleep Recovery System. New features within UA Record provide a deep understanding into an athlete’s sleep schedule and help users set smart guardrails and goals that put them on a path towards sleep optimization.By using the Athlete Recovery Sleepwear and UA Record together as a system, athletes will be able to accelerate recovery time and gain a deeper understanding of their sleep.
The Athlete Recovery Sleepwear, along with the brand’s newly announced line of recovery-focused Record Equipped running footwear is currently on display at Under Armour’s booth at CES (#43912).
Whatever Tom Brady is doing it’s working.- TO