These PIzza Hut Kicks Are For Real

March 6, 2017 at 7:20 am by Terez in Main, March Madness

In an advertising collaboration with the NCAA, Pizza Hut’s new campaign features basketball star Grant Hill ordering pizza with his special “Pie Tops” shoes. Hill simply presses the tongue of his Pie Tops, which triggers a mysterious combination of geolocation and the Pie Tops app, and voila. According to Adweek, “The handmade sneakers are extremely limited edition. Only 64 pairs were made, to match the 64-team field in March Madness, and most of them will go to influencers and people in the media, who can amplify the message. But a few lucky Pizza Hut fans are likely to get some pairs, too. These marketing “geniuses” are always reaching.-TO