Steph Curry And Under Armour Using Apple’s Technique To Unveil The Curry 5s

May 18, 2018 at 11:26 am by Terez in NBA, Stephen Curry

Under Armour released a video in which Curry stands on a stage in front of a crowd to “unleash version five onto the world.” Curry starts the video by addressing how he’s “hacked” the game of basketball and addressed some of the criticisms of how his style of play is “ruining the game.” The whole thing has a very “Apple CEO Tim Cook is announcing the latest iPhone” vibe to it, and while it is a little silly, it is a unique way for Curry to show off the latest version of his signature sneakers. – TO