Rosenhaus and ESPN in Bed Together

May 4, 2009 at 10:08 am by Terez in Drew Rosenhaus

I wanna give a big Halleluyah to my # 1 client Terez Owens...

I wanna give a big Halleluyah to my # 1 client Terez Owens...

In the last few days, ESPN lost even its flimsy grasp on fundamental, take-care journalism. Drew Rosenhaus, the bombastic and oily sports agent who seems to specialize in trying to explain why his clients were at the scene of the crime at 3:30 a.m., appeared in an ESPN commercial. Rosenhaus had accepted ESPN’s invitation to jump into bed with the network, specifically with anchors Scott Van Pelt and Neil Everett. The 30-second ad is cute. Rosenhaus negotiates the price of the anchors’ lunch with the cashier at the ESPN cafeteria. But while cute is one-shot deal, ESPN is left with a large, unsealed can of ESPN Brand worms. ESPN’s in the sports news business, Rosenhaus and his long list of pro football clients are newsmakers, and ESPN and Rosenhaus are now forever joined in an advertising cross-promotion, the kind of special relationship that even minimally vigilant journalists avoid. The next “scoop” ESPN lands connected to a Rosenhaus client becomes highly suspect, as do the following 100. — NY Post

Terez is represented by Rosenhaus, so I say fu*k the critics. -TO