Reebok Bringing Back the Pumps

March 7, 2014 at 7:56 am by Terez in Reebok

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Reebok continues to celebrate the 20th anniversary of the iconic Instapump Fury with an exclusive collaboration with Frank the Butcher, seeing one of the sneaker world’s most renowned and celebrated design experts rework one of Reebok Classic’s most directional and innovative silhouettes. Frank’s transition from ardent sneaker consumer to respected designer transcends into his designs, with genuine passion and revered point of view a distinctive part of his aesthetic. With the sneakerhead front of mind, Frank set out to create a limited edition Instapump Fury collection for both men and women. The Frank the Butcher x Reebok Instapump Fury 20th Anniversary collaboration will be dropping 3/15 at Frank the Butcher’s label BAU, followed by a global release on 3/15 at select retailers.-TO

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