Missouri College Will Stop Wearing Nike After Kaepernick Ad Campaign

September 6, 2018 at 3:21 pm by Terez in NAIA, Nike

The College of the Ozarks is an NAIA school in Point Lookout, Mo., and in recent seasons, many of its athletic programs have worn Nike uniforms. The school released a statement on Wednesday to say that those uniforms will be replaced with those of a new brand. Via cofo.edu: “In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America,” said College of the Ozarks President Jerry C. Davis. “If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.” Dr. Marci Linson, vice president for patriotic activities and dean of admissions at C of O, oversees patriotic activities at the College and safeguards the College’s patriotic goal: to encourage an understanding of American heritage, civic responsibilities, love of country, and willingness to defend it. “Nike is free to campaign as it sees fit, as the College is free, and honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed,” Linson said. College of the Ozarks, like nearly all NAIA programs, pays for its own uniforms and isn’t locked into the massive sponsorship deals that we see at the NCAA Division I level. – TO