Louis Vuitton Sues Hyundai Over Super Bowl Ad

March 3, 2010 at 11:11 am by Terez in Main

The Louis Vuitton Basketball in Question

Louis Vuitton claims Hyundai violated trademark in a Super Bowl TV commercial that showed men shooting hoops with a basketball marked with “a deliberately arranged pattern” of Vuitton trademarks. “The theme of the offending commercial is to correlate luxury and value to sell the Hyundai Sonata-brand automobile,” Vuitton claims in Manhattan Federal Court. Louis Vuitton Malletier claims Hyundai took advantage of huge audience of 106 million people who watched the game by taking a free ride on LV trademarks. — Courthouse News Service

Pretty cool ball..but I bet it’s a cheap knockoff..better known as a fugasi..-TO

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