Kobe Bryant Begins 9th Summer Basketball Tour with Nike

August 1, 2014 at 6:51 am by Terez in Kobe Bryant, Los Angeles Lakers


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Basketball legend Kobe Bryant is challenging and inspiring the remaining 30 participants in Nike’s summer-long RISE campaign to up their game, as Bryant begins his ninth visit to China this week. At the beginning of the summer, basketball-loving kids were invited to participate in the draft phase of RISE by submitting a 30-second basketball-themed video. Last week LeBron James visited Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance and achieve breakthrough while selecting the 30 players who came from 27 different cities, and will compete in the next round of the RISE campaign with Bryant. Check out the VIDEO right here.-TO