Here We Go! UFC and Bud Light Renew Sponsorship

April 6, 2011 at 5:42 pm by Terez in Brock Lesnar, UFC

Hell, I might even get on top of my wife tonight Terez....

Remember when Brock Lesnar declared after winning the heavyweight belt that he was going to drink a Coors light…Well, he couldn’t then, and he still won’t be able to in the future…Bud Light and the UFC announced today a multi-year renewal of Bud Light as the official beer sponsorship of the UFC..“Bud Light’s first three years with the UFC have focused largely on growing awareness and viewership of the sport at bars, restaurants and all the other places Bud Light is sold across the country,” said Mark Wright, vice president of media… “Having brought the UFC to more people, we want to start bringing more people to the UFC by creating exclusive fan experiences only Bud Light and the UFC can deliver.” Zuffa continues to blow me away with their ability to make bank. Good move all around. -TO

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