Derrick Rose is the Bull

September 29, 2011 at 7:51 am by Terez in Derrick Rose, Terez T.V.

Adidas today unveiled its marketing campaign to promote Derrick Rose’s new signature basketball shoe, the adiZero Rose 2. “The Bull” is a 60-second spot that celebrates one of basketball’s most exciting players and showcases his athleticism, fearlessness and basketball prowess. Filmed in Madrid, the spot opens with Derrick released from a gate as “The Bull” to a frenzied crowd in a bullfighting arena…I’m starting to miss hoops now. Thanks to Adidas for the heads up. -TO

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