Captain Morgan to Match Triple Crown Earnings for Winner’s Offspring

May 2, 2014 at 7:01 am by Terez in Kentucky Derby


With everyone gearing up for the Kentucky Derby this weekend, here’s a recent announcement from the Captain Morgan brand. Today, the brand announced its offer to match the winning horse’s earnings if it goes on to win the Triple Crown — the greatest accomplishment in Thoroughbred racing. In exchange, the champion’s owner must provide the brand with exclusive rights to the horse’s offspring, which will be named Captain’s Cola. If the owner agrees, the brand will match the horse’s earnings – more than $3 million. “Captain Morgan accomplished the impossible – dodging foes and amassing a fleet of ships over his long career,” said Tom Herbst, Vice President of Marketing, Rums for Diageo North America. “The one thing missing from his fleet is a thoroughbred horse. And of course, not just any horse will do – only the best in the world is fit for the Captain.” As consumers across the country enjoy the greatest two minutes in sports, CAPTAIN MORGAN® reminds you to raise your glass – always in moderation!-TO

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