Adidas Launches Pop-Up Store for NBA All-Star Game

February 7, 2014 at 10:22 am by Terez in Adidas


Adidas today announced the launch of adidas in the Quarter, an exclusive retail store and fan experience created to celebrate NBA All-Star in New Orleans. The store opens today and will remain open to fans through Feb. 23 with extended hours during NBA All-Star weekend. Beginning next Thursday, adidas in the Quarter will give fans a once-in-a-lifetime opportunity to meet adidas athletes and entertainers. The line-up includes NBA legends Kareem Abdul-Jabbar and Dikembe Mutombo, NBA All-Stars Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz. For detailed information on athlete appearances and exclusive product launches throughout the weekend visit

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