Dodgers Switch There Marketing Campaign

May 8, 2009 at 8:24 am in Los Angeles Dodgers, Manny Ramirez

I'm grilling up some white fish T, come over i got time

I'm grilling up some white fish T, come over i got time

The Dodgers initiated the process by swiftly revamping a marketing strategy that had revolved around Ramirez. They pulled the plug on the “Mannywood” seats in left field, yanked the trademark dreadlock wigs from the shelves of the team store and removed Ramirez T-shirts for sale at kiosks on the field level. Fans adored him, and vice versa. So on billboards around town, and in ads on radio, television and the Internet, the Dodgers’ spring marketing campaign featured Ramirez and the words, “I’m back.” “For a short period of time, we were definitely hitching our wagon to Manny,” Dodgers President Dennis Mannion said. But on the day “I’m back” turned into “I’m gone,” Mannion said he was not concerned about selling the Dodgers without Ramirez, pointing out that the team already was rolling out a new campaign, “This Is Our Town,” featuring various celebrities and players. “We’re not going to crop Manny out,” he said. — LA Times

In about 3 months this will all be forgotten about, if they love you in LA you can get away with murder-TO